Blogs are good for business
Why is having a blogs on your website; helpful, sometimes imperative, mostly a fantastic idea!
Well raise your hand if you want more website visitors. Yes, we all do! Well if you think of ways people find your website:
• An audience you already have types your name into the search engine (but you are already on their radar)
• You could buy a mailing list for email marketing (expensive/illegal/associates your brand with being a nuisance with little return)
• You can even pay for traffic with placing lots of ads but this can come extortionate again with little return. The minute your pot of gold runs out so do the adverts!
BUT how do you control the traffic organically and drive it to your services, contact details, mission statements, promotions and events. Simple: blogging, social media and search engines.
On a standard website there is not often much rooms for updating once the standard, home, about us, contact pages etc are built. It is new content on your website that interests the very clever search engines. A Blog page helps you keep daily/weekly/monthly in touch with your new and existing customers with promotions, articles, tips, case studies and much more. Blogging is an inexpensive way to keep in touch and organically grow your brand, services and weskit up the search engines, and their is no financial tie, often you can manage blogs yourself after your website has been published.
With each blog that is written, there becomes one more indexed page to your website for search engines to drive traffic to. Regular blogs cues Google and such like search engines that your weskit isn't laying dormant and that it is active and the search engines in turn begin checking in more frequently to check all new content.
Blogging begins the discovery of your brand, services and contact details via social media. Every blog becomes available for sharing on all social media platforms Twitter, LinkedIn, Facebook, Pinterest giving you free and much appreciated exposure to a whole new audience and by reference/testimonials/referral/recommendation from someone they would know!
Blogging keeps your social media presence going, instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You're strengthening your social reach with all your blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, if I do say so myself.
Please take the time to read this blog about blogging and its benefits.